Shifting Gears To DTC | Marina Parejo
Shifting Gears To DTC | Marina ParejoUpdate: 2021-08-05
Description
Shifting your entire business model in the midst of a global pandemic may seem like a daunting task. But, as Marina Parejo can attest, it can also be equally rewarding. Listen to Kyle and Tom’s unaired interview with Marina, the former Head of E-Commerce at O2 Industries, as she candidly discusses their pivot from B2B to DTC as COVID-19 broke out, resulting in a whopping 24,000% growth. The three chat about how DTC founders can cut the jargon and optimize their marketing strategies to get tangible results and how Marina approached everything from positioning to retention.
Comments
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
